Penalty
The new Volkswagen models on the IAA stood up for their name and the return of buttons on the dashboard and the steering wheel. CEO Thomas Schäfer attracts the fine about choices in the recent past.
“We are back on the right track,” said Thomas Schäfer during the launch of the ID Polo and ID Cross. From which you can conclude that until recently the brand was not on the right track with the ergonomic choices of (mainly) the ID models. “Look, within the car industry you naturally have a discussion which direction you need to go,” he responds in conversation with AutoWeek. “We thought with new ideas about whether or not buttons that was the good choice. But we turned out to have misjudged the wishes of the customers. And you have to give people what they want. No, this was not limited to criticism from the press. Through our dealers we also received a huge amount of feedback. Not only about the ergonomy, but also in March. Were buttons and model names the things that came most and there was a lot of relief when we could announce things to do differently. ”
According to him, the choice to get classic names such as Polo and in the foreseeable future for the electric models is correct by the cars that are now, but he does not necessarily regret that that was not the case before. “The ID3 was not a wave. So it was good that he did not wear that name. The proportions, the appearance: it was the good choice not to call this wave. While the ID Polo is really going to be a polo in terms of look & feel. That must be right. Otherwise you will be on a dangerous path with the use of your strongest names.” (Something Ford clearly thinks differently)
Schäfer also says that every new VW will be given a new name, but that not all names from the past will be used. The ID Golf has already been confirmed, but with Up, Passat and Tiguan it is waiting.
Hair Shirt Donned
The New Volkswagen Models at the IAA Stood out due to their name and the return of buttons on the dashboard and steering wheeling. CEO Thomas Schäfer is Donning the Hair Shirt for Choices Made in the recently.
“We are back on the right track,” Said Thomas Schäfer Duration the Launch of the Id Polo and Id Cross. From which you can conclude that until recent the brand was not on the right track with the ergonomic choices of the ID Models. “Look, within the automotive industry you naturally have a discussion about which direction to take,” he responds in an interview with car week. “With new ideas about whether or not to have buttons, we logically thought that was the right choice. But we turned out to have misjudged the wishes of the customer. And you have to give people what they are the press. Our dealers not only the ergonomics.
According to Him, the Choice to Bring Back Classic Names Such As Polo And, In The Foreseeablet Future, Golf for the Electric Models is correct for the cars that are now aviaxable, but he does not necessarily regret that this was not the case Earlier. “The Id3 was not a golf. So it was good that it did’s bear that name. The proportions, the appearance: It was the right choice not to call this a golf. While the id polo is really going to be a polo in Terms of Appearance, look you fee’s haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas haas has to be hans haas has to be hans haas has to be hans haas haas has to be has to be has to be has to be hans haas has to be has to be hans haas hax. With the use of your strongest names. ” (Something Ford Clearly Thinks Differently About)
SCHäfer Further Says That Every New VW Will Get A New Name, But That Not All Names From The Past Will Be Used. The Id Golf Has Already Been confirmed, But with Up, Passat and Tiguan We Will Have To Wait and See.