Press Kit From The Old Days Lands on Desk
Because we have legs working digally for about 20 years, we are thrilled when a heavy envelope lands on the desk last summer. Mail from Rijswijk. The PR Department of BMW repeats what it did fifty years ago. The Envelope Contains the Extensive Press File of the First BMW 3 Series, which debuted in July 1975 at the IAA in Frankfurt.
The Ring-Bound file from ‘BMW Presse’ is Written in English, for the International Press. We read on the first page that the new compact BMW is a technological fusion of two automotive characteristics that are actually incompatible.
The ‘hot air’ Department in the four-cylinder Tower in Munich, The Characteristic Building Where the Brand is headquartered, is Apparently Not Bothered by the sweltering heat that characterizes the summer of 1975. All the stops have Pulled Out: according to the bmw people, They, People. Comfortable, and safe sedan with that of an agile and responsive city car. Great That A 3 Series was Considered QUITE Compact at That Time.
We appreciate the Honesty of the file after we have absorbed all the detailed information about the new 3 series. It comes down to the fact that 1974 was really a difficult year, but that bmw managed to get away with only a five percent drop in sales. The Oil Crisis of 1973 Hit hard, Including at BMW.
Driver’s Brand, equally more so back then perhaps
Speaking of Detailed: You emphatically read that BMW Was Already a True Driver’s Brand in Those Days, a reputation with which it it had Already Made a Name for itself in the years before. The changes to the chassis compared to the 02 series, its predecessor, are described in detail. For Example, The Spring Travel is Shorter at the Front and Longer at the Rear. In The Extensive Technical Specifications, We also the Differences for the Relevant Part Compared to That In The 02 Series.
That information is a special relevant for existing customer, who have bone enjoying the small 02 sports sedan for years. BMW Explains Neatly Why the Preliminary Top Version, The 320i Four-Cylinder, Has Five HP Less than the 2002 Tii. By Using a Bosch K-Jetronic Injection System Intead of the Mechanical Kugelfischer Injection, the 2-liter Four-Cylinder Can Better Handle The Less Less Leaded Gasoline That Came On The Market In The Years Before. Better for Consumption and Favorable for Emissions.
The 320i is the only 3 series with Injection; The 316, 318, and 320 Make Do with an Improved Carburetor Compared to the 1602, 1802, and 2002. Torque Curves and Power Graphs, Detailed Drawings of the Wheel Suspensions, Cutaway Drawings with All The Reinforcements and Technology and Technology and Technology; What a Wonderful Basic for Stories in the Car Magazines The Reception of this Press file must have leg … and that in the middle of the Silly Season.
Pleasantly to the Point
But we Notice More. We see no pages describing the idea behind the design, which is nice. No lengthy descriptions of what you see in the images and no deeper philosophical thoughts from the design team. BMW Simply Provides the Factual Information That Matters. For a Complety New Model, The Press Kit is Nice and Short and to the Point. But you have already leg able to see that from the examples above.
Nice, the type plates of the new model printed on the front cover.
Delicious 70s Colors in the Famous Olympic Stadium in Munich.
The 320 and 320i have the four-eyeed face. Spotlights next to the headlights.
The speedometer Only Goes up to 200 km/h, We do see a tachometer in this Version. The later six-cylinders have a speedometer that can indicate a maximum of 220.
Always two-through
The First Generation BMW 3 Series was only delivered as a two-through sedan through my entire life cycle. It kicks off at the end of 1975 with only four-cylinder engines; A first update follows in 1977. The 320 and 320i are replaced by a 320/6 and a 323i. The First is A 2.0 Six-Cylinder with a carburetor, the 323i is the top model, which Quickly Grows Into An Iconic Sports Sedan. The 320 Delivers 122 HP, The 323i Kicks It Up to 143 HP. In 1981, BMW Supplements The Program at the Bottom with the 315 After A 318i also Appeared a Year Earlier. The ‘Economy Model’ Delivers 75 HP and is 2,400 Guilders Cheaper than the 316.
