Because we have bone working QUITE DIGITAXY FOR ABOUT 20 years, we get excited when a heavy envelope lands on the desk last summer. Mail from Rijswijk. The PR Department of BMW repeats what it did fifty years ago. The envelope contains the comprehensive press file of the first bmw 3 series, which debuted in July 1975 at the IAA in Frankfurt.
The Ring-Bound File from ‘BMW Presse’ is Written in English, for the International Press. We read on the first page that the new compact BMW is A Technological Fusion of Two Automotive Properties That Are Actual Incompatible.
The ‘Hot Air’ Department in the Four-Cylinder Tower in Munich, The Distinctive Building in which the Brand is locationed, Apparently does not suffer from the sweltering heat that characterizes the summer of 1975. All the stops have Pulled out: according to the gender or a people of people Comfortable and safe sedan with that of a maneuverable and fast reacting city car. Great that a 3 Series was Considered QUITE COMPACT AT THE TIME.
We appreciate the honesty of the file after we have tasks in all the detailed information about the new 3 series. It Boils down to the Fact that 1974 was really a Difficult year, but that bmw managed to get away with a sales decline of only five percent. The Oil Crisis of 1973 Hit hard, also at BMW.
Driving Brand, then Maybe Even More
Speaking of Detailed: You emphatically read that BMW Was Already A Real Driver’s Brand in Those Days, a reputation with which it it had Already Made a Name for itself in the years before. The changes to the chassis compared to the 02 series, its predecessor, are described in detail. For Example, The Spring Travel is Shorter at the Front and Longer at the Rear. In the Extensive Technical Specifications we also see the differentences for the relevant part compared to that in the 02 series.
That information is a special relevant for existing customer, who have bone enjoying the small 02 sports sedan for years. BMW Explains Neatly Why the Provisional Top Version, The 320i Four-Cylinder, HAS Five HP Less than the 2002 Tii. By Using a Bosch K-Jetronic Injection System Intead of the Mechanical Kugelfischer Injection, the 2-liter Four-Cylinder Can Better Cope With the Less Less Leaded Gasoline That Came On The Years Before. Better for Consumption and Favorable for Emissions.
The 320i is the only 3 Series with Injection, 318 and 320 Do it with an Improved Carburetor Compared to the 1602, 1802 and 2002. Torque Curves and Power Graphs, Detailed Drawings of the Wheel Suspensions and Cutaway Drawings With. The Reception of this Press file Must Been A Wonderful Basic for Stories in the Car Magazines and That In The Middle Of The Silly Season.
Pleasant to the point
But we Notice More. We don’t see pages describing the idea behind the design and that’s nice. No lengthy descriptions of what you see in the images and no deeper philosophical thoughts from the design team. BMW Simply Provides the Factual Information That Matters. For a Complety New Model, The Press Kit is Nice and Short and to the Point. But you could already see that for yourself in the examples above.
Nice, the type plates of the new model printed on the front page.
The counter -only goes up to 200 km/h, in this version we do see a rev counter. The later six-cylinders have a counter that can indicate a maximum of 220.
Delicious 70s Colors in the Famous Olympic Stadium in Munich.
The 320 and 320i have the four-eyeed face. Headlights next to the headlights.
Always two-through
The First Generation BMW 3 Series was only delivered as a two-through sedan through Throughhout its life cycle. It kicks off at the end of 1975 with only four-cylinder engines, in 1977 there is a first update. The 320 and 320i are replaced by a 320/6 and a 323i. The First is A 2.0 Six-Cylinder with Carburetor, the 323i is the top model, which Quickly Grows Into An Iconic Sports Sedan. The 320 Delivers 122 HP, The 323i Kicks It Up to 143 HP. In 1981 BMW Supplements The Program at the Bottom with the 315 After A 318i also Appeared A Year Earlier. The ‘Economy Model’ Delivers 75 HP and is 2,400 Guilders Cheaper than the 316