“We’re not aiming for 100 percent”
“Love it or hate it”. That absolutely applies to Peugeot’s i-cockpit interior concept, but the French are not bonehered by the ‘haters’.
‘I-cockpit’ is the name Peugeot Has Been Using Since 2013 for an interior concept that has actual existed since that year. Since the first Peugeot 208 and 2008, Almost Every Peugeot Has A Small, Flatted Steering Wheel at the Top and Bottom, above which an instrument panel is placed high on the dashboard. So you look at it over the Steering Wheel Instead of Through The Steering Wheel. In 2013, that instrumentation was Still Largely Analog and in recent years it has or course Digital, with Mood Lighting, ‘i-tog glues’, curved screen combinations and Sharp Lines Making Such a Modern Version Truly Modern.
The 2008 was one of the first peugeots with ‘i-cockpit’ in 2013
The Basic Concept Always Remains The Same And, To Be Honest, Not Everyone Likes That Concept. It differs a bit per model, but even within our editorial team, The Seating Position of Modern Peugeots Certainly Doesn’tn’t Get Everyone’s Approval. However, Peugeot Doesn’t Mind at All, Says CEO Alain Favey. “Our goal is a market share of 7 percent (now it is 5.7 in Europe, ed.), So we are fine if not everyone thinks our interior is great”. Peugeot would rather have something distinctive and special that a part of humanity is enthusiastic about than something that is liked by everyone but is less distinctive. Admittedly: There is something to that.