‘Final Edition’
Volkswagen is announcing a special edition of its largest SUV, the Touareg. However, the news isn’t about the color or equipment of this version, but about its name: ‘Final Edition’. This definitively brings the end of the fuel-powered Touareg closer.
That it would eventually be over for the Volkswagen Touareg was already clear. The Touareg presented in 2018 isn’t a top seller and it would be strange if Volkswagen, in these difficult times, would spend a lot of money replacing a car that in its current form will always remain a niche product. There were already some rumors about an impending end, but now Volkswagen itself confirms it. The ‘Final Edition’ announces the end, and production of the current Touareg will end in 2026.
By the way, the ‘Final Edition’ isn’t one equipment level, but a sauce that’s poured over all versions. ‘Final Edition’ is written, among other places, in the window frame on the rear doors and in the leather of the gear lever. The current Touareg is the third generation of Volkswagen’s largest SUV, and in at least one respect also the strangest. For the markets with the most sales potential, Volkswagen designed a completely different SUV around 2018, the Teramont/Atlas. As a result, the Touareg isn’t even available in North America, which raises the question of what Volkswagen exactly wanted to achieve with this giant, expensive premium SUV. After all, it’s also a direct competitor to its own Audi Q7 and Porsche Cayenne, but Volkswagen’s top management undoubtedly enjoyed driving around in it. And they can continue to do so in a certain sense in the future, because there will indeed be a new Touareg. That ‘ID Touareg’ will be electric, and while that was just a rumor until today, Volkswagen now indirectly confirms it itself. The brand explicitly says goodbye to the ‘Touareg with combustion engine’ in the press release, but not to the Touareg in general.
In the Netherlands, the Touareg has already disappeared from the configurator, but anyone who asks the dealer nicely can undoubtedly still obtain a brand new example.