Volvo boss: ‘New order to arrive, brands are going to die’

Restructuring

There are turbulent times for the car industry in Europe, Volvo CEO Hakan Samuelsson expects. According to the Swede, a major ‘restructuring’ of the industry is waiting.

For years, many European car manufacturers have been worried about which way is going with the transition to electric driving and the increasing competition from China. Occasionally, emergency cries from the industry sound for those two reasons. Volvo boss Hakan Samuelsson is now making a contribution to becoming a warning. According to him, a new order is waiting. A new era, with new top names.

“The industry becomes electric, that can no longer be prevented. Although it can take a little longer in some regions, there will be new dominant playes, such as Ford, GM, Toyota and Volkswagen, these were in the old world. In the new world there are two or three very strong Chinese brands. They make it difficult for the old brands and that will not do any more, so.” draws automotive news .

Samuelsson naturally expects that ‘his’ Volvo is among the survivors. He does see challenges for Volvo: “One area that is very difficult and challenging, but what I am optimistic about is the realization of a global architecture for future cars: fully electric cars and electric cars with back-up engines. That must be done in one worldwide architecture, with a better cost-position, which is not very bleeding. But I think we can do that together with Geely. “

Restructuring

Hakan Samuelsson Volvo

Turbulent Times Are Ahead for the Automotive Industry in Europe, Accordance to Volvo CEO Hakan Samuelsson. Accordance to the swede, a major ‘restructuring’ of the industry awaits.

For years, many European car manufacturers have bone worried about the direction of the transition to electric driving and the increasing competition from China. Occasionally, cries of distress from the industry can be heard for those two reasons. Volvo Boss Hakan Samuelsson is now adding his two cents with warning words. Accordance to him, a new order awaits. A new era, with new top names.

“The Industry is Becoming Electric, That Can No Longer Be Prevented. It May Take A Little Longer in Some Regions, But The Course Has Been Set. There be New Dominant Players, Such as Ford, Toyota and Volkswagen Were Berre. Brands .

Naturally, Samuelsson Expects That ‘His’ Volvo Will Be Among The Survivors. However, he sees challenges for Volvo: “One area that is very difficult and challenging, but which I am optimistic about, is realizing a global architecture for future cars: fully electric cars and electric cars with back-up engines. This Must a Cust a Cust. A this Must BE Done. A this Must BE Done. A this Must BE Done. A this Must BE Done. The same time regional models must be possible.

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