Search on reddit
There is a screaming shortage of craftsmen in the Netherlands and that also applies to the car industry. BMW therefore went hunting for new car mechanics in a smart way.
There are currently no fewer than 3,000 vacancies for car mechanics, the Research Center for Education and Labor Market (ROA) reports. At the beginning of this year there were even almost 4,000, but there is still a long way to fill the rest of the open jobs. At BMW they switched to a special way of recruiting. According to the ROA, the BMW Group went hunting for new engineers on Reddit.
This was done as follows: BMW placed complicated technical issues under a different name and looked at the reactions that followed. People who came up with a handy solution were approached for a job as a car mechanic at BMW. Anne Brons, CEO of the BMW Group in the Netherlands, explains the working method: “ The shortage is great nowadays. Mechanics are just as good IT specialists who understand complex software and electronics, but also experts who can work safely on the ever-increasing electrification of vehicles. The competition from other branches is all the same pond. By joining Reddit, we meet technical talent in that place where they feel at home and where their knowledge and skills become visible. “
Scouting on Reddit
There is a huge shortage of skilled workers in the Netherlands, and that also applies to the automotive industry. BMW HAS Therefore started hunting for new car mechanics in a smart way.
There are currently no less than 3,000 vacancies for car mechanics, accordance to the research center for education and the labor market (Roa). At the beginning of this year there were almost 4,000, but there is still a long way to go to fill the rest of the open jobs. At bmw they have switched to a special way of recruiting. Accordance to the Roa, the BMW Group Has Been Hunting for New Mechanics on Reddit.
They did this as follows: BMW Placed Complicated Technical Issues Under Another Name And Looked At The Reactions That Followed. People who come up with a useful solution were approached for a job as a car mechanic at bmw. Anne Brons, CEO of the BMW Group In The Netherlands, Explains the Method: “ The Shortage is Large. Mechanics are now just it specialists who Understand complex software and electronics, but also experts who can work safely. PARTOSATION OF VEHICLES Are all fishing in the same pound, the traditional application procedure is Becoming Less and Less Suitable.