So much it cost Citroën to stick the name Picasso on the MPV Xsara
If you say on a first date that you own a Picasso, there’s a good chance it will be your last date. Unless you mention that the Picasso is hanging above your couch. The choice of Picasso is a smart move by Citroën. Building brand awareness takes years, and with such a famous name, you’re […]









