Busy with the way up
Nissan is busy closing factories, laying off employees and streamlining numerous processes to get things back on track financially. The latest figures show that the brand is not yet in good shape.
Nissan sold 1,613,797 cars worldwide in the first six months of this year. A lot of course, but that was 5.7 percent less than the 1,711,705 units that Nissan sold in the first half of last year. In Europe, Nissan sold 187,832 cars, 4.1 percent less than in the first six months of 2024. In China, Nissan suffered a major blow. There, sales in the first half of 2025 fell by 17.6 percent compared to the same period last year.
Nissan’s production figures are also not pretty. In the first half of 2025, Nissan built 1,439,040 cars worldwide, no less than 10.8 percent less than in the same period of 2024. Fewer Nissans rolled off the production line, particularly in the United States (-14.7 percent), the United Kingdom (-16.6 percent) and in China (-20.9 percent).
Financial figures for the first half of the year are not yet available. However, Nissan says that it suffered a net loss of 115.8 billion yen – converted to approximately 680 million euros – in the first quarter of this year.