Seven Times A New Badge
Building a Strong Image is An Investment of Years. When a Brand Suddenly Changes Its Name, The Marketers Face A Considerable Challenge. These Seven Cars Underwent Such A Brand Change.
Simca Horizon (1979)
In The Mid-1970S, The Ailing Chrysler Sells its European Division (Including Simca) to Peugeot. Under French Rule, The Former Chrysler Europe Cars Continue from 1979 AS Talbot, Including The Horizon introduced in 1978.
Daewoo Matiz (2005)
From January 1, 2005, The Daewoo Models in Europe Continue As Chevrolet (GM Takes over Daewoo Motors in 2002). Anyone Who Wants To Can Pick Up A Set Of Chevrolet Logos At The Dealer To Stick On Their Pre-2005 Daewoo.
DAF 66 (1975)
When Volvo Acquires a Majority Stake in Daf’s Passenger Car Division in 1975, The 66 is upgraded with Extra Safety Features to Become the Volvo 66.
Autobianchi A112 (1977)
Within the Fiat Organization, Autobianchi Has Already Fallen Under Lancia Since 1975. After the third facelift at the end of 1977, The A112, The Only Remoining Autobianchi Model, is Henceforth Sold as Lancia Outside Italy.
Austin Montego (1987)
To Prepare The Remnants of British Leyland for Privatization, The Car Division Continues in 1986 As Rover. However, the image of the Montego is not good Enough for the Rover Label; It continues without a brand name. However, The Station Wagon is in The Showroom As Rover Estate Between 1991 and 1995.
Polski Fiat 125p (1983)
When the License with Italy Expires in 1983, FSO Continues to Build the Polski Fiat 125p from 1968 Under Its Own Name: FSO 125P.
Ford Vedette (1954)
Ford Wants To Get Rid of its Strike-Ridden French Factory, While SIMCA is Desperately Looking For Extra Production Capacity. Thus, in 1954, Simca Takes over The Ford Factory in Poissy, Including All French Ford Models Such as the Vedette.