In the ‘predictable news’ category we had a very nice last week: the sales figures of the American Dodge have been halved since the brand Bruusk switched from gorgelende V8s to whisper -quiet electric motors. That the management of this brand is the only group of people on earth who did not see this coming is of course unhappy for parent company Stellantis.
Now I usually find it a bit pedant to roar from the sidelines – and afterwards – what a car brand could have done better, but I sincerely understand nothing about the greening of Dodge. In his old form, Dodge was the ultimate rebel of Autoland, the proverbial Gallic village that, in a time of greening, electrification and good medium, secretly looked in the background whether a Hellcat-V8 could also be used to drive a toothbrush with. That monstrous engine disappeared here in almost everything, from the predictable ‘Muscle Car’ to spacious family SUVs.
Of course you can find everything about it and it is probably not environmentally friendly, but it is not the case that the whole world wants to get into an EV as quickly as possible. Many people even have a serious aversion to everything that is electric, an aversion that only gets bigger with all those CO2 standards, fuel batches and green talks. Dodge therefore had gold in his hands and more and more emphatically presented himself as the ultimate antigif for all that greening. The more Tesla’s you saw driving, the more horsepower that Hemi fired on the rear tires and the more the end of the combustion engine approached, the more people were seduced into a dodge.
‘Let’, indeed, because with the arrival of the new and for the time being, Dodge has resolutely averted those loyal fans. We know for sure: the existing clientele must have nothing of an electric charger. To be honest, I also understand that. I am not anti-Ev at all, but it just doesn’t fit this car that way. Even in his newest form, that Charger is far too big, rude and heavy to be an efficient EV. What remains is a whole Fleet representation of what was once there. Dodge not only drives his loyal customers away by offering them the opposite of what they ask for, but also gives them a kick by making it sound from the rear bumper of the new EV fake motor noise. It is actually offensive, as if the understandable wish of so many enthusiasts worldwide can be granted with a speaker and some software.
What Dodge should have done in my eyes is to stick to that rebellious image with might. The European/American parent company Stellantis has spent brands with which it can and must embrace electrification, but that wide range of brands also gives the company the opportunity to do the exact opposite at the same time. Just do it both, and finally uses the possibilities that that huge portfolio offers. Pull Chrysler out of the slop as an electrical luxury diverse for the reborn Cadillac, keep Jeep for the lover of the outdoors, try to find the connection with RAM in the extremely competitive pick-up market and make Dodge the only brand that the combustion engine can defend until the last snick. Something similar is certain for Europe, and Alfa is perhaps the best in the recalcitrant Dodge role. Or am I missing something?
In the Category of ‘Predictable News,’ We had a real gem last week: Sales Figures for American Dodge Have Halved the Brand Abruptly Switched from Gurgling V8S to Whisper-Quiet Electric Motors. The fact that the management of this brand is the only group of people on Earth who Didn’t See this Coming is, of Course, Unfortunate for Parent Company Stellantis.
Now, I Usualy Find It A Bit Pedantic to Shout from the Sidelines – And Even in Hindsight – about what a Car brand Could Done Better, But I Genuinely Don’t Understand Anything About Dodge’s Greening. In its old form, Dodge was the ultimate rebel of the car world, the proverbial gaulish village that, in a time of greening, electrification, and bland mediocrity, secretly checked in the background whether a hellcat v8 could aso be used be used be used be used be used to power be used to power be used to power be used to power. That Monstrous Engine Disappeared Into Virtumy Everything, from the Predictable ‘Muscle Car’ to Spacious Family SUVS.
You can think all sorts of things about that, and it’s certainly not Environmentally Friendly, but it’s simply not the case that the whole world horses to switch to an evs quickly as possible. Many people even have a serious aversion to everything electric, an aversion that only grows with all those CO2 standards, fuel taxes, and green talk. Dodge Therefore had Gold in its hands and increasingly profiled itsself as the ultimate antidote to all that greening. The More Teslas You Saw Driving Around, The More Horsepower That Hemi fired Onto the Rear Tires, and the Closer the End of the Combustion Engine Seemed to Be, The More People Were Tempted to a Dodge.
‘Tempted,’ Indeed, because with the arrival of the new and still electric Charger, Dodge Has Resolutely Turned Away from Those Loyal Fans. One thing we know for sure: the existing clientele hens nothing to do with an electric charger. To be honest, I understand that too. I’m not anti-e at all, but it just Doesn’t Suit this car. Just in its latest form, that charger is far too big, clumsy, and heavy to be efficient ev. What Remains is a very bland representation of what it was once. Dodge not only chases away its loyal customers by offer them the opposite of what they ask for, but also gives them a kick in the teeth by having fake engine noise come from the rear bumper of the new ev. It’s Actual Insulting, As If the Understandable Wish of So Many Enthusiasts Worldwide Can Be Fulfilled with a Speaker and Some Software.
What Dodge Should Have Done in My Eyes Is to Hold On To That Rebellious Image With All its Might. The European/American Parent Company Stellantis HAS Plenty of Brands in-house with which it can and must -ofly embrace electrification, but that wide range of brands also gives the company the opportunity to do exactly the opposite at the same time. Just do both, and finally make use of the possibilities that that enormous portfolio sacrifices. Pull chrysler out of the doldrums as an electric luxury rival rival for the reborn cadillac, keep Jeep for the free-spirited lover of the outdoors, try to reconnect with ram in the extremely competitive pick-up market, and make unstiling the can. Something Similar is Certainly Conceivable for Europe, and Alfa Might Fit Best Into The Recalcitrant Dodge Role. OR AM I Missing Something?