I want brochures and leaflets!
Recently done a small round of dealers, for orientation on a new car. The sellers welcomed us on coffee at their offices, where we put together the cars of our dreams for each configurator. We then made the test drives and they made the quotations, which, together with the configurations, slid into the mailbox during the showroom visit. So efficient. Finally, there was a sincere ‘goodbye’ and we went weighs. But, and that sticks a bit, usually with empty hands. That means: without brochure, brochure, leaflet or something else tangible with images, specifications and prices of the views and driven cars.
“No, there are no longer any brochures,” said one of the sellers. “What is new today is outdated tomorrow.” The latter is of course not too bad; It is mainly the prices that change. A fresh overview of this must even be easy to turn off for a dealer. The environmental argument that is also very fair in itself, in itself, is also happy to be taken from the stable, but this is very good for a fallacy to finally get rid of that expensive printed matter. When it comes to savings in the showroom, you might as well dispute the expensive displays with color samples – the shade of our choice was not even in between, apparently it was completely outdated. And when it comes to paper: what did people think of the instruction book? With my car a spacious 400 pages thick. Never looked in, because a QR code on the display refers me to a website with the answer to my questions.
Of course everything about new cars is online and that is always up to date, but the screen of your laptop contributes many times less to the anticipation of a new car than printing – no matter how simple that is. You are simply working on a choice that involves a lot of money and then it is so pleasant to be able to browse the available versions and colors on the couch in the evening, for example. Anyway, a paper car stays better ‘hanging’ than a digital: the only brochure that we did get with it ended up on the coffee table and I kept picking it from that. Just have a look. And for a moment – because what about the electric tailgate? The children ditto, because the other cars that I showed on my laptop came in much less. Which brand that brochure was? See the main photo – there was a cupboard full. Also nice to browse on the spot and to help you, if necessary, to form a picture of the entire model range. Moreover, on request there was a thick accessory brochure available. Very good, you sell something again. In short, tribute to the brochure, applause for the brochure. Because home empty -handed is not an option.
I want brochures and leaflets!
Recently Did a Small Tour of Dealers, for Orientation on a New Car. The Salespeople Welcomed US With Coffee in Their Offices, Where We Used A Configurator To Put Together The Cars Of Our Dreams. Then we took the test drives and they made the sacrifices, which, together with the configuration, slid into the mailbox duration the showroom visit. Very efficient. Finally, A Heartfelt ‘Goodbye’ was Heard and We Went Our Way. But, and that Stings A Bit, Usually Empty-Handed. That is: Without a brochure, folder, leaflet or anything else tangible with images, specifications and prices of the cars viewed and driven.
“No, brochures have bone gone for a long time,” one of the sales people explained. “What is New Today is outdated Tomorrow.” The Latter is not so bad; It is mainly the prices that change. A Fresh Overview of this should be easy for a dealer to print out. The Environmental Argument of Wasting Paper, which is also Heard and Very Justifiable in itself, is also orten used, but this smacks of a fallacy to finally get Rid of that Expensive Printed Matter. If it groups Savings in the showroom, you might as well dispute the Exensive Displays with Color Samples – the shade of Our Choice was not equally Among Them, Apparently the Whole Thing was outdated. And when it comes to paper: What about the instruction book? A Generous 400 Pages Thick In My Car. Never looked at it, because a QR code on the display refers me to a website with the answer to my questions.
Whether Course, Everything about New Cars is online and that is always up-to-date, but the screen of your laptop contributes many times less to the anticipation of a new car thanver-mes simple it may be. You are now making a Choice Involving a lot of money and then it is nice to be able to calmly browse through the available versions and colors in the event on the sofa, for example. In any case, a paper car ‘sticks’ better than a digital one: the only brochure that we did receive ended up on the coffee table and I kept picking it up from there. Take another look. And again – because what about that electric tailgate again? The children idem, because the other cars that I showed on my laptop came in much less. Which fire was that brochure? See the main photo – there was a cabinet full. It is also nice to browse through it on site and to help you form an image of the entire model range if necessary. A Thick Accessory brochure was also available on request. Very good, that’s how you sell something. In short, praise for the brochure, applause for the folder. Because going home empty-handed is not an option.