How Mazda struggled in the early 90s with European Premiummarkt and Xedos as a brand failed
First brand, later model series The Xedos 6 is a brave attempt by Mazda to create a European premium brand. But as so often in life, success turns out to be a matter of timing. We thank Xedos to Mazda’s ambitions for walking back on Nissan and Toyota and becoming the third major Japanese car […]









